Towards Socially Inclusive Marketing Strategy: The Case Of Technology Products Market In Time Of Covid-19 Pandemic

Authors

  • Phạm Lan Anh

Keywords:

– technology products markets, government aids, blueprints, socially inclusive marketing

Abstract

This article will compare the public and private sector’s approaches to meet the unexpected demand surge for technological products in the emergency of Covid-19 outbreak. It aims to pinpoint areas for improvement and make suggestions on how the state and private entities could operate to deliver the desired results.

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Published

2022-06-30

Issue

Vol. 2 No. 1-2 (2022): Special Issue on Economics and Communications

Section

Economics and Communications