The Predicted Trends Of Public Relations Activities On Metaverse

Abstract

Public relations (PR) are an essential tool for businesses. It focuses on maintaining and developing positive connections between firms and various publics, especially their customers and their partners [4]. With the growth of technology in the digital era,
PR activities are no longer only offline activities, but they also contain online activities in online environments [7]. The shift in the ways of operating and performing PR activities is not stopped there with the new type of digital social environment. The introduction of the Metaverse on Thursday 28th October 2021 by Facebook CEO Mark Zuckerberg opens a new way for
operating and performing PR activities [1]. No longer a simple meeting space, it would be a space like a real life which is called the second life with the engagement of modern technology which is Extended Reality (EX), including Virtual Reality (VR) and Augmented Reality (AR)/ Mixed Reality (MR) creating an immersive media [6]. Thus, this paper focuses on the exploration of the applications of PR in Metaverse and the future of PR activities on Metaverse.