Technology Habits Of Generation Z In VietNam

Abstract

This is right time for researchers to have a deeper understanding about the next generation that will enter the young workforce and soon become a very appropriate part– Generation Z (or Gen Z). This research will generally show how Gen Z is different from previous generations - but somehow, they are also similar. Focusing on the impact of technology, the research team - from a marketer's perspective - will examine how Gen Z in Vietnam uses digital technology and which technology habits they are getting inlvoved