Applying The Five A’S Model For Candidate Journey Mapping

Abstract

Along with the fast-moving evolution of technologies, the labor market has witnessed the shifting recruitment trend from conventional methods to modern hiring practices with the idea of a candidate-centric mindset. Consequently, the emerging concept of war for talent has risen strongly in this century since candidates have various employment opportunities without national border restrictions. First, the article presented the similarities between marketing principles and recruiting theories in different aspects. Then, the study applied the Five A's framework used to build customer journey, to shape the
candidate journey. The research findings are likely to lay the basis for further studies on applying marketing philosophies to build
employer brands to attract the high-skilled
workforce.